Beginning August 2010 Medical Imaging of Lehigh Valley will use Google Analytics to gather statistics on portions of its web site. MILV will use the information gathered to improve web services for its customers. Google Analytics employs cookies to define user sessions, which allows for the collection of important data about how our patrons are using MILV’s site. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to MILV’s website domain(s), and Google Analytics will only use that cookie data for statistical analysis related to your browsing behaviour on MILV’s websites. According to Google, the data collected cannot be altered or retrieved by services from other domains. If you choose, you can opt out by turning off cookies in the preferences settings in your browser. For more information on Google Analytics, please visit Google’s web site.

Introduction

Medical Imaging of Lehigh Valley recognizes the importance of protecting your privacy and the confidentiality of the information that you share with us when you use our web sites or other library services. Described below is our policy on the collection, use, disclosure, maintenance and protection of personal information that you provide to us.

What information is collected and how it is used?

When you use this website, our web server collects certain technical information from your web browser, including your browser type, operating system type, internet address, and the web address of the page from which you linked to our site. In some cases our web server may use browser “cookies” or other technologies to maintain session and preference information or to provide other complex functionality. Beginning August 2010 MILV will use cookies to capture IP addresses to use for statistics gathering via Google Analytics (see first paragraph). You may adjust your Internet browser to disable the use of cookies and other web technologies; however, some features of this website may not function properly if you block these technologies. Any information that we automatically collect via this web site is only used internally for technical troubleshooting, to improve the usability of our website, and to track aggregate statistical trends. Except for information that you choose to submit to us (through web forms, e-mail messages, chat sessions, or other communication), we do not collect any personally identifiable information (such as your name, address, phone number, age, gender, ID numbers, etc.) on our website. If you do choose to submit personally identifiable information to us, that information is used only for the purpose for which you submitted it, and will not be used for other purposes. Information from other sources is not combined with the information that we collect. While we may disclose information about use of our web site in aggregate (such as server use statistics) we will not disclose to third parties any information that could be used to identify individuals or their use of MILV’s websites, except as required by law or appropriate law enforcement procedures.